Menoverse

HIPAA-compliant lead capture and CRM system

HIPAA compliant systems Healthcare platform development Secure CRM systems WordPress development Data privacy architecture

Menoverse is a health and wellness platform focused on supporting women navigating menopause.

The company needed a digital platform that could collect sensitive health-related information while maintaining strict data privacy requirements. We built a custom lead generation and CRM workflow designed around HIPAA compliance and secure data handling.

The Challenge

  • No existing digital infrastructure for customer acquisition
  • Need to collect sensitive health-related information securely
  • Requirement to separate health data from marketing information
  • Need for a system that could support business growth while maintaining privacy standards

What We Built

We built a custom WordPress website with a HIPAA-compliant lead capture system and internal CRM workflow designed around secure data separation.

Secure lead capture system

  • Custom multi-step lead capture forms
  • Separation of health-related information from marketing data
  • Secure storage and processing architecture
  • Custom internal interface for managing and matching leads

CRM and data architecture

  • Custom CRM workflow built around privacy requirements
  • Manual matching system using unique identifiers rather than directly connecting sensitive health information with marketing profiles
  • Custom API layer connecting the website and internal systems

Platform development

  • Custom WordPress theme built from original designs
  • React-based form interfaces
  • Node.js backend services
  • Secure data handling workflows

Key complexity

  • Designing around HIPAA compliance requirements
  • Building systems where sensitive health data could not be exposed through standard marketing workflows
  • Balancing usability with strict privacy constraints
  • Creating a scalable foundation for a growing healthcare-focused company

Results

  • Successfully launched a secure healthcare marketing platform
  • Enabled compliant collection and management of user information
  • Created a controlled workflow for managing leads while protecting sensitive data
  • Provided a foundation for continued business growth

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